Prognose
Unlimited Dynamic Customer Segments For More Focused Targeted Promotion Opportunities For Better ROI
- Using Prognose, You Can Create As Many Different Customer Segments That Update Automatically To Help You Achieve Better ROI From Each Targeted Campaign
Personalized Marketing For Customers
- Create dynamic customer segments to run marketing campaigns to achieve business objectives
- Marketing campaign promotions personalized through predictive analytics technology & recommendation engine
- Gather intelligent insights from customer shopping behavior, marketing campaign promotions & customer engagement
- Run scheduled & triggered marketing promotions across multiple digital channels
- Measure marketing campaigns results for every customer segment
- Identify the potential customers from visitors
Contextual Targeting
- Create target customer segments based on profile attributes, purchase behavior, Seasonality, frugality, RFM Behaviour (Recency, Frequency & Monetary) User friendly interface to manage multiple customer segments
- Create customer segments based on context of customer interaction & cart value for effective up-sell & cross sell
Slice & Dice Customer Data To Identify Various Customer Segments
- Create Segments based on Buying Pattern, Onsite Behavior, Seasonality, Discount Sensitivity, Shopping Preferences, Purchase Frequency, Purchase Recency, Browsing Behavior, Average Order Value, etc
- Onsite behavioral activity offers umpteen segmentation opportunities to engage with specific customer segments
Omni-Channel Targeting
- Create & run seamless personalized marketing promotions on Email, Mobile App & Onsite
- Get the power of OmniChannel Personalization dashboard
- Create consistent marketing promotion & communication across all digital channel
- Get insights from Dashboard to understand the effectiveness of marketing communications
- One click reporting to slice & dice consumer reports to get actionable insights
Customer Insights
- Learn about your customers based on their engagement levels
- Identify who are your recent customers from the most loyal customers
- Segregate customers based on their propensity & affinity to your brand
- Find the churned out customer
- Distinguish between just a visitor Versus a Customer
Export Segments To Your Mail-Chimp Or Other Email Service Provider
- Engage with multiple customer segment through efective marketing promotion campaigns
Run Most Effective Marketing Promotion Campaigns
- Combine Customer segments with product clusters to run promotions smoothly with varying or no discounting